PCDM | ABP
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PCDM

Professional Certificate in Digital Marketing

The Professional Certificate in Digital Marketing is your launchpad to advancing a career in digital marketing. This in-depth online program will give you a broad overview of the digital marketing landscape, enable you to develop the most in-demand skills, and help you find your niche in this rapidly expanding field. In addition to learning digital marketing techniques across a wide range of areas like search engine optimization and social media marketing, certifications from top digital platforms.

Location

Location

Online classroom

Duration

Duration

2 Months | 36 hours

Pricing

Fee

BDT 12,000

Days

Days

Sat, Mon, Wed

Who Is This Program for

The Professional Certificate in Digital Marketing is your launchpad to advancing your career in digital marketing. It will give you a broad overview of the digital marketing landscape, develop the most in-demand skills, and help you find your niche in this rapidly expanding field. This program is ideal for:

 

  • Early career professionals who want to enter a high-growth field
  • Professionals looking to switch from an existing field into marketing
  • Traditional marketers or corporate communications professionals who want to build on their current skillset to develop digital marketing capabilities
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Course Module

Professional Certificate in Digital Marketing has following modules.

DAY 1: Digital Marketing & Business Strategy

DAY 2: Components of Digital Marketing

DAY 3: Social Media Creatives Design

DAY 4: Website Design Guidelines

DAY 5: Search Engine Optimization

DAY 6: Keyword Research and planning

DAY 7: Content Writing

DAY 8: Facebook Marketing

DAY 9: Facebook Pixel & Retargeting

DAY 10: Linkedin Marketing

DAY 11: Instagram, Twitter, Pinterest Marketing

DAY 12: Google Algorithms

DAY 13: Google Adwords

DAY 14: Google Analytics

DAY 15: Email Marketing

DAY 16: Mobile & SMS Marketing

DAY 17: Growth Hacking

DAY 18: Freelance Guidelines - Fiverr, Upwork

Resource Person

Ferdous Bappy

Ferdous Bappy

Board Director PolyConcrete Ltd
Trainer (business) at DCCI
Visiting faculty at BRAC University

Mahadi Hasan

Mahadi Hasan

UX designer, ideaxen
Director Design & Tech, ABP

Pavel

Sharif Mohamad Pavel

Founder & CEO,
WeTech Digital