ABP Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM) has been specifically designed as an advanced course for mid-level and senior industry practitioners. PGDSBM course combines the two crucial disciplines providing the academic background for making marketing decisions and understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.
The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in business development.
Session 03: Targeting and Personalization in Digital Campaigns
Session 04: Evaluating Digital Campaign ROI and KPIs
1+
Total PGD Learners
1+
Number of
training participants
1%
ABP Alumni Employment Rate
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Industry Expert Trainers
FERDOUS BAPPY
Executive Director - Group Brand Marketing & Communication at Team Group
Former Board Director at Light weight Poly Concrete BD
Former Board Advisor at Grameenphone
SAIFUR RAHMAN
MSc, Swansea University, UK
CEO, NottingHomes Limited and EastMid Developers Ltd, UK
Founder – OrphCare, UK; a global charity organization dedicated to supporting orphans
Around 20 Years of experience in Fashion Retail House in UK
RUSSEL A KAWSER
MBA, Dhaka University
CGO, Team Digital
Founder and Chief Trainer, Learning Mate
Author of "Sell me this pen", Marketing Game, Hello Digital Marketers
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