Human Resource Management
Logistics & Supply Chain Management
Project Management
Data Science and Business Analytics
Strategic Branding & Marketing
Risk & Compliance Management
Project Management (NGO & Development)
Monitoring, Evaluation, Accountability and Learning
Islamic Banking & Finance
Microsoft Excel
Communication Skills for Personal & Professional Growth
Python & R for Data Analysis
Warehouse and Inventory Management
Microsoft Power BI
Energy Management
Project Risk Management
Project Feasibility and Financing
Fair Labour Standards
Advantages of Earning
Postgraduate Diploma Certificate
Postgraduate Diploma in
Strategic Branding & Marketing
ABP Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM) has been specifically designed as an advanced course for mid-level and senior industry practitioners. PGDSBM course combines the two crucial disciplines providing the academic background for making marketing decisions and understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.
The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in business development.
- Course Duration: 8 Months
- Class Duration: 2 Hours
- Total Units: 6 Units
- Credit: 120 Credits
- Ongoing Batch: Batch 04
- Class Starts: 17 Jan '24
- Classes on: Every Friday
- Classes Time: 06:00 PM - 08:00 PM
Important Notice
From January 1, 2025, the course fee will be BDT 40,000
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Milestones and
Achievements
Highlighting our impactful accomplishments and successful milestones with meaningful metrics.
Course Content
Unit 01: Foundations of Branding and Marketing
Session 01: Fundamentals of Marketing
Session 02: Fundamentals of Branding
Session 03: Consumer behaviour
Session 04: Customer Experience Management
Unit 02: Strategic Marketing
Session 01: Strategic Market Analysis
Session 02: Formulation of Marketing Strategy
Session 03: Segmentation, Targeting, and Positioning
Session 04: Strategic Marketing Plan, Implementation, and Control
Unit 03: Strategic Brand Management
Session 01: Customer-Based Brand Equity and Brand Positioning
Session 02: Choosing Brand Elements to Build Brand Equity
Session 03: Designing Marketing Programs to Build Brand Equity
Session 04: Global Branding Strategies
Unit 04: Integrated Marketing Communications (IMC)
Session 01: IMC Tools and Techniques
Session 02: Creative Strategy and Message Development
Session 03: Integrating Marketing Communications to Build Brand Equity
Session 04: Evaluation and Measurement of IMC
Unit 05: Digital Marketing and Social Media Marketing
Session 01: Introduction to Digital Marketing
Session 02: Social Media Marketing
Session 03: Search Engine Optimization (SEO) and Content Marketing
Session 04: Online Advertising and Pay-Per-Click (PPC) Campaigns
Unit 06: Data-Driven Digital Marketing
Session 01: Digital Marketing Analytics
Session 02: Digital Consumer Behavior
Session 03: Targeting and Personalization in Digital Campaigns
Session 04: Evaluating Digital Campaign ROI and KPIs
Industry Expert Trainers
FERDOUS BAPPY
Executive Director - Group Brand Marketing & Communication at Team Group
Former Board Director at Light weight Poly Concrete BD
Former Board Advisor at Grameenphone
Mohammad Abdur Rouf
Executive Director,
Dekko Legacy Group
T I M Jamil Uddin Mozmader
Deputy General Manager Marketing
Mundipharma Bangladesh Private Limited
AGM, Business Operations, Top One Trading
Assistant Manager, Product
Sanofi
SAIFUR RAHMAN
MSc, Swansea University, UK
CEO, NottingHomes Limited and EastMid
Developers Ltd, UK
Founder – OrphCare, UK; a global charity
organization dedicated to supporting orphans
Around 20 Years of experience in Fashion Retail
House in UK
RUSSEL A KAWSER
MBA, Dhaka University
CGO, Team Digital
Founder and Chief Trainer, Learning Mate
Author of "Sell me this pen", Marketing Game,
Hello Digital Marketers
Why People Choose us
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FAQ
Payment Methods
Who Will Take the Classes?
Who Recognized ABP?
What Is the Class Method?
System Requirements for Online Classes
CLASSES
- 250 GB hard drive or higher
- 4 GB RAM or higher
- 2.0 GHz Intel or AMD processor
- Windows 11, 10, 7 or MAC OS 10.10 or later
- Microsoft Edge, Firefox 48 or later, Safari 11 or later
- Anti-virus program (updated regularly)
- Computer microphone and speakers
- Web Camera
- High-speed Wi-Fi connection obtained either at home (preferred for the best study setting) or via an outside source, such as the library, a quiet restaurant, etc.
Who Will Provide the Certificate?
UGC Approved?
Does the Certificate Have International Recognition?
Why ABP’s PGD Course Fees Are High?
Difference Between Masters & PG Diploma!
Will I Get a Job With a PGD?
Why to Choose ABP for Your PGD?
What Is the Impact of PGD on Your Career?
Will Freshers Benefit From Doing PGD?
Why is full payment required to obtain the Exit Award?
To obtain your exit award certificate, it is required that you settle the full amount of your course fees. This policy ensures that all financial obligations are fulfilled prior to the issuance of official documents. You will be awarded two certificates: a Professional Diploma from ABP and a CPD Certificate from CPD, UK. Settling the full amount is essential not only for clearing your financial obligations but also for upholding the quality of education provided.
What is the procedure for continuing and completing the full Postgraduate Diploma (PGD) course after receiving the Exit Award?
Since you have already paid the full course fees, no additional payments are required except for the batch transfer fee. Upon payment of the batch transfer fee, we will transfer you to an ongoing cohort of PGD where you can attend sessions and sit for examinations.
Upon completing the full Postgraduate Diploma (PGD) course, you will be entitled to receive the Postgraduate Diploma (PGD) Certificate awarded by Edupro, UK, without incurring any additional charges.
Furthermore, there is an optional opportunity to obtain the CPD Certificate awarded by CPD, UK. Should you wish to claim this certificate, you will need to pay the associated fees related to CPD, UK.
How do these Exit Award certificates contribute to my career advancement?
The Professional Diploma Certificate from ABP and the CPD Certificate from CPD, UK are esteemed credentials that attest to your expertise and dedication to your field, thereby enhancing your professional credibility. These certificates also validate your specialised skills and knowledge, making you a more competitive candidate in the job market and potentially leading to increased job security
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