Postgraduate Diploma in

Strategic Branding &
Marketing

ABP Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM) has been specifically designed as an advanced course for mid-level and senior industry practitioners. PGDSBM course combines the two crucial disciplines providing the academic background for making marketing decisions and understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.
The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in business development.

On Going Batch

PGDSBM Batch - 02

10% Early Bird Discount : Till 30 August '24
Class Starts:   13 Sep '24
Classes on:   Every Friday
Class Time:  (08:00 PM-10:00 PM)

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Course Content

Unit 01: Foundations of Branding and Marketing

Session 01: Fundamentals of Marketing

Session 02: Fundamentals of Branding

Session 03: Consumer Behaviour and Market Research

Session 04: Customer Experience Management

Unit 02: Integrated Marketing Communications (IMC)

Session 01: IMC Tools and Techniques

Session 02: Creative Strategy and Message Development

Session 03: Integrating Marketing Communications to Build Brand Equity

Session 04: Evaluation and Measurement of IMC

Unit 03: Strategic Brand Management

Session 01: Customer-Based Brand Equity and Brand Positioning

Session 02: Choosing Brand Elements to Build Brand Equity

Session 03: Designing Marketing Programs to Build Brand Equity

Session 04: Global Branding Strategies

Unit 04: Strategic Marketing

Session 01: Strategic Market Analysis

Session 02: Formulation of Marketing Strategy

Session 03: Strategic Marketing Plan

Session 04: Distribution and Channel Management

Unit 05: Digital Marketing and Social Media Marketing

Session 01: Introduction to Digital Marketing

Session 02: Social Media Marketing

Session 03: Search Engine Optimization (SEO) and Content Marketing

Session 04: Online Advertising and Pay-Per-Click (PPC) Campaigns

Unit 06: Data-Driven Digital Marketing

Session 01: Digital Marketing Analytics

Session 02: Digital Consumer Behaviour

Session 03: Targeting and Personalization in Digital Campaigns

Session 04: Evaluating Digital Campaign ROI and KPIs

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Total PGD Learners

1 +

Number of

training participants

1 %

ABP Alumni Employment Rate

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Industry Expert Trainers

FERDOUS BAPPY

Executive Director - Group Brand Marketing & Communication at Team Group
Former Board Director at Light weight
Poly Concrete BD
Former Board Advisor at Grameenphone

SAIFUR RAHMAN

MSc, Swansea University, UK
CEO, NottingHomes Limited and EastMid
Developers Ltd, UK
Founder – OrphCare, UK; a global charity
organization dedicated to supporting orphans
Around 20 Years of experience in Fashion Retail
House in UK

RUSSEL A KAWSER

MBA, Dhaka University
CGO, Team Digital
Founder and Chief Trainer, Learning Mate
Author of "Sell me this pen", Marketing Game,
Hello Digital Marketers

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System Requirements for Online Classes

250 GB hard drive or higher
4 GB RAM or higher
2.0 GHz Intel or AMD processor
Windows 11, 10, 7 or MAC OS 10.10 or later
Microsoft Edge, Firefox 48 or later, Safari 11 or later
Anti-virus program (updated regularly)
Computer microphone and speakers
Web Camera
High-speed Wi-Fi connection obtained either at home (preferred for the best study setting) or via an outside source, such as the library, a quiet restaurant, etc.

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