PGDSBM | Postgraduate Diploma in SBM | Progress your Career


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ABP Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM) has been specifically designed as an advanced course for mid-level and senior industry practitioners. PGDSBM course combines the two crucial disciplines providing the academic background for making marketing decisions and understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.


The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in business development.

PGDSBM has been designed for people demanding a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

Demonstrate the highest level of specialist knowledge and skills in the field of marketing and branding. Drive your personal leadership ambitions.
Develop new ideas, explore cutting-edge best practice and gain a global perspective.

PGDSBM certificate is awarded by Edupro, UK. Edupro is an awarding organisation in UK with specialisation to award qualification in the field of business management, engineering management and technology management.


 Postgraduate Diploma in Sales and Digital Marketing has following six units

UNIT 1: Integrated Marketing Communications

UNIT 2: Marketing Plan and Branding Strategy

UNIT 3: Consumer Behaviour

UNIT 4: Marketing Research and Forecasting

UNIT 5: International Marketing Management

UNIT 6: Strategic Brand Management

Total 2 Semester

SEMESTER 1: Unit 1-3

SEMESTER 2: Unit 4-6

Credits: 6 Units x 20 credits = 120 credits

Please note that the above structure and units may be subject to change.


Admission is open to individuals with an undergraduate degree from a recognised institution.

Those who do not hold a degree, but have exceptional professional experience in the relevant area are eligible to apply and will be considered on a case-by-case basis.

If, as expected, demand from qualified applicants exceeds available places, applicants are ranked for admission purposes on the basis of first come first serve basis and suitability for the programme. A waiting list may apply.

PGDSBM Certificate


Who should do

Product Manager, Brand Manager, Marketing Manager, Sales and Marketing Executive, Professionals in Branding, Brand Strategist, Design Manager, Advertising Manager, Digital Marketing Manager, Team Leader in Branding and Marketing, Graduates in any discipline.

Who will take the classes

ABP believes that effective learning occurs when the student experiences the application of classroom material to actual business problems.

We hire the  leaders from respective industry who conduct classes and training.

See the complete list of ABP Trainers to check who are engaged with us.

Class schedule

All Classes and Exams are taken online now on Fridays and Saturdays.

Call us at 01791139998, 01844178017 for specific schedule of current batch.

What is the exam system

ABP PGDs are unit-based.

At this stage each unit is assessed through online exam. Duration of each exam is two and half hours.

Each unit is assessed internally by ABP. Internal assessment means that assessors of ABP are responsible for deciding how students have performed against the standards for the course.

ABP does this by using either assessment tasks that we have devised ourselves, or assessments that Edupro, UK has devised. The internal assessment decisions are externally verified by Edupro, UK.

What is the grading system

As an estimate of what quality of work you’re looking for, take a look at the grading guidelines below:

Distinction: Clearly demonstrates a sophisticated understanding of the topic, with a high degree of competence and has excellent usage of relevant literature, theory and methodology. For ease of understanding you need to get at least 80% marks in the assessment.

Merit: Has a critical understanding of the topic, a significant degree of competence and has appropriate usage of the relevant materials. For ease of understanding you need to get at least 65% marks in the assessment.

Pass: Evidence of some critical understanding of the topic, can use structured argument, and has a degree of competence when using relevant materials. For ease of understanding you need to get at least 50% marks in the assessment.

Can I retake an exam

Yes, if you are unable to get at least 50% marks or you could not attend any of the final exam, you can resit for the exam.

To know more about the resit exam process please consult with our Students Service Team.

Who will give the certificate

Once you completed all the units of PGDSBM you are eligible for the certification.

The certificate is awarded by Edupro, UK.


Regular Fee: Tk 30,000

Discounted Fee for COVID-19: Tk 23,000

Payment system:
Tk 3,000 Per Unit (Tk 3,000 x 6=18,000) Payable per month (6 installment) + 5,000 (UK board registration)
Payment link:


Exclusive offer: Take admission with a one-time payment of Tk 20,000. Save Tk 3,000 more. 
Payment link:

The fee covers everything from admission, awarding body fees, study materials and exam registration. There is no other hidden charges.

How to pay the fees

You can pay the admission fee in any of the following convenient modes:

    • Make payment online
    • Deposit to ABP Bank Account directly
    • POS machine at ABP Admission Desk
    • Cash Payment at ABP Admission Desk

Please call us at 01791 139998, 01844 178017 for further query.

How to take admission

Admissions to ABP PGD courses are taken in different sessions of the year. Follow the simple steps:

1) Download and complete the admission form or collect the admission form from our office.

2) Attach the following documents (and will not be reviewed until these are also received):

a. Certificate of achievement of previous qualifications
b. Transcript of previous qualifications
c. One Passport size photo

Your eligibility for the course will be assessed before your admission is accepted.

Contact us if you require any further assistance regarding admission.