Postgraduate Diploma in Sales & Digital Marketing (PGDSDM) is designed to provide learners with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining customers. This course enables learners to integrate new tactics and strategies with traditional sales and marketing tools and practices.
global contents combined with theory and practice
Weekend classes for job holders
recognised certificate from globally reputed organisation
Session 1: Sales force and its organisation
Session 2: Motivating Sales Environment
Session 3: Communication in Sales Force
Session 4: Sales Force Training
Session 1: Sales Planning
Session 2: Forecasting Sales
Session 3: Sales Promotion
Session 4: B2B Marketing
Session 1: Territory Management
Session 2: Sales Force Administration
Session 3: Sales Management control
Session 4: AI (Artificial Intelligence) in Sales and Marketing
Session 1: Fundamentals of Digital Marketing
Session 2: Aligning with Business Strategy
Session 3: Display and Social Media
Session 4: Content Marketing Strategy
Session 1: User Experience Design
Session 2: Web Development and Design
Session 3: Writing for Digital
Session 4: SEO and Paid Search
Session 1: IMC Foundation
Session 2: Managing Campaign
Session 3: Database Marketing
Session 4: Evaluating Integrated Marketing Programme
Credits: 6 Units x 20 credits = 120 credits
Please note that the above structure and units may be subject to change.
Admission is open to individuals with an undergraduate degree from a recognised institution.
Those who do not hold a degree, but have exceptional professional experience in the relevant area are eligible to apply and will be considered on a case-by-case basis.
If, as expected, demand from qualified applicants exceeds available places, applicants are ranked for admission purposes on the basis of first come first serve basis and suitability for the programme. A waiting list may apply.
ABP believes that effective learning occurs when the student experiences the application of classroom material to actual business problems.
We hire the leaders from respective industry who conduct classes and training.
See the complete list of ABP Trainers to check who are engaged with us.
ABP PGDSDM is unit-based. At this stage each unit is assessed through online exam. Duration of each exam is two and half hours.
Each unit is assessed internally by ABP. Internal assessment means that assessors of ABP are responsible for deciding how students have performed against the standards for the course.
ABP does this by using either assessment tasks that we have devised ourselves, or assessments that Edupro, UK has devised. The internal assessment decisions are externally verified by Edupro, UK.
As an estimate of what quality of work you’re looking for, take a look at the grading guidelines below:
Distinction: Clearly demonstrates a sophisticated understanding of the topic, with a high degree of competence and has excellent usage of relevant literature, theory and methodology. For ease of understanding you need to get at least 80% marks in the assessment.
Merit: Has a critical understanding of the topic, a significant degree of competence and has appropriate usage of the relevant materials. For ease of understanding you need to get at least 65% marks in the assessment.
Pass: Evidence of some critical understanding of the topic, can use structured argument, and has a degree of competence when using relevant materials. For ease of understanding you need to get at least 50% marks in the assessment.
Yes, if you are unable to get at least 50% marks or you could not attend any of the final exam, you can resit for the exam.
To know more about the resit exam process please consult with our Students Service Team.
Once you completed all the units of PGDSDM you are eligible for the certification.
Regular Fee: Tk 30,000
Discounted Fee for COVID-19: Tk 23,000
Tk 3,000 Per Unit (Tk 3,000 x 6=18,000) Payable per month (6 installment) + 5,000 (UK board registration)
Payment link: https://abpbd.org/service/pgdunit/
Exclusive offer: Take admission with a one-time payment of Tk 20,000. Save Tk 3,000 more.
Payment link: https://abpbd.org/service/pgdcovid/
The fee covers everything from admission, awarding body fees, study materials and exam registration. There is no other hidden charges.
You can pay the admission fee in any of the following convenient modes:
Please call us at 01791 139998, 01844 178017 for further query.
Admissions to ABP PGDSDM courses are taken in different sessions of the year. Follow the simple steps:
1) Download and complete the admission form or collect the admission form from our office.
2) Attach the following documents (and will not be reviewed until these are also received):
a. Certificate of achievement of previous qualifications
b. Transcript of previous qualifications
c. One Passport size photo
Your eligibility for the course will be assessed before your admission is accepted.
Contact us if you require any further assistance regarding admission.
Online Admission form must also be accompanied by the following documents: